Resources

Personal Brand in Service of Strategy
http://www.cooperationinternationalegeneve.ch/twitter-and-unhcr

7 Questions to Ask When Uncovering Your Personal Brand
http://www.forbes.com/sites/williamarruda/2013/11/12/7-questions-to-ask-when-uncovering-your-personal-brand/

Personal Success for the Organization

http://www.drawtoast.com/downloads/ClarityTools%20-%20Personal%20Success.pdf


What’s Twitter Elevator Speech,
http://www.bethkanter.org/1-step-01/

Compelling Twitter Bio
http://www.business2community.com/brandviews/buffer/7-key-ingredients-powerful-twitter-bio-0938104#!beXzXY

LinkedIn Profile Tips
http://webmarketingtherapy.com/blog/eight-tips-to-improve-your-linkedin-profile/

Finding Your Brand Voice
http://www.socialmediaexplorer.com/social-media-marketing/finding-your-brand-voice/

How World Leaders Use Twitter
http://www.bethkanter.org/twiplomacy2014/

Six Social Media Skills Leaders Need
http://www.mckinsey.com/insights/high_tech_telecoms_internet/six_social-media_skills_every_leader_needs

Boundary Management on Social Media
http://knowledge.wharton.upenn.edu/article/social-media-social-minefield/

Why Your Social CEO Should Use Social Media
http://www.adweek.com/socialtimes/5-reasons-why-your-ceo-should-be-tweeting/614139

Grow Your Twitter Followers
http://www.agorapulse.com/blog/grow-twitter-follower-base

This Why No One Follows You on Twitter
http://mashable.com/2013/09/30/twitter-followers/

Pinned Tweets
http://www.postplanner.com/get-more-retweets-pin-tweet-to-profile/